When Everlane hit the market in 2010, it introduced a radical approach to price transparency, offering the consumer a breakdown of how much it costs to make every product. Others have quickly followed suit. Newly launched, Portland-based Alit is the first brand bringing this model to the wine industry, explaining exactly what goes into its $27.45 Pinot Noir wine. Like Everlane, it sells directly to consumers through its website, cutting out middlemen markups.
Founder and winemaker Mark Tarlov explains that being transparent about cost also allows the brand to tell a story about how the wine is produced. Alit is made from organic grapes grown in the Willamette Valley, where the climate is so wet that it does not require irrigation. It is then fermented with wild yeast, rather than synthetic ingredients, then aged for 12 months. Tarlov hopes that this storytelling will take some of the mystique and snobbery out of wine. ES
Donald Trump claimed during an interview with the Wall Street Journal on Tuesday that Apple's Tim Cook committed to building three new plants. If the claim is even true, Apple probably has something very different in mind than the large, blue-collar-job-creating factories Trump is likely imagining. Any new plants would likely be highly automated affairs that call for fewer and more skilled workers, experts say.
Or the new factories may be part of a quid pro quo arrangement between Trump and Cook, and completely dependent on the government doing some nice thing for Apple. For example, Apple (and others) wants the government to let it return its massive profits currently held overseas to the U.S. at a low tax rate. Trump has proposed a 10% tax rate.
But, sources tell me, he and his administration are laboring under the assumption that tech companies will use a big part of the repatriated money to build factories. The tech companies have other ideas, as they did after the last repatriation in 2004 when George W. Bush was president. MS
Word comes today that Lyft has partnered with Taco Bell on a new "taco mode," which, to quote a blog post about the pact, "brings to life a first-of-its-kind offering . . . that will delight consumers by bringing them to a Taco Bell drive-thru in a Lyft ride." It's being tested out in California's Orange County for a few days starting Thursday, and again in August, and then will be rolled out nationally next year.
Here's the thing: I don't care how late it is, or how hungry I am. I'm not going to be delighted by having my ride home interrupted by swinging through Taco Bell, even if the visit comes with a free Doritos Locos Taco (which it does). I'm sure there are people for whom this will seem like a great idea. I am not one of them. Sorry, but maybe it's the fact that I've lived in or near San Francisco most of my life, and have had easy access to actual, you know, good tacos. But, hey, Lyft, if my ride takes a detour to La Taqueria, I'll be happy to pay more. Take me to Taco Bell, though, and I'm switching to Uber.
Finally. Mercifully. At long last. These are the headlines collectively cheering the demise of Flash Player, which will stop receiving support from Adobe at the end of 2020. But long before hating on Flash was cool, Steve Jobs was ahead of the curve. As I noted in a 2015 story on the slow death of Adobe Flash, Jobs's seven-year-old essay on why iOS would never support Flash also serves as a takedown of the technology as a whole, one that's become increasingly applicable to laptops and desktop PCs.
Besides the fact that Flash is closed and proprietary, has major technical drawbacks, and doesn't support touch-based devices, there is an even more important reason we do not allow Flash on iPhones, iPods, and iPads.
We know from painful experience that letting a third-party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform. If developers grow dependent on third-party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features. We cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers.
Amid advances in physics and climate concerns, nuclear fusion energy has become an increasingly hot pursuit for governments, startups, and skunk works. A long-heralded holy grail of the energy world (it's said to always be "30 years away"), fusion smashes together atomic nuclei in a controlled fashion and in a way that, theoretically, could provide virtually unlimited "clean" energy.
To accelerate its research into plasmas, the ultra-hot gas balls used in fusion, fusion startup TriAlpha has turned to Google. As The Guardian reports, the secretive Paul Allen-backed company collaborated withGoogle Research to create "the Optometrist algorithm," which is intended to combine computation with human judgement in the complex search for useful engineering and physics.
"The whole thing is beyond what we know how to do even with Google-scale computer resources," said Ted Baltz, at the Google Accelerated Science Team. So the scientists combined computer learning approaches with human input by presenting researchers with choices. The researchers choose the option they instinctively feel is more promising, akin to choosing the clearer text during an eye test.
The new Apple Music ad features motorbikes, country music, small-town folk, open fields and open roads, and the flag. The star of the ad is country singer Brantley Gilbert, who narrates an ode to his old hometown and his love of country. The spot debuted Sunday before a Nascar race. Getting the idea?
The fight to repeal Obamacare is not over yet, despite recent polls showing a majority of people want the current health care law to stay.Today, the Senate voted to advance a debate to repeal and replace the Affordable Care Act. It was a close vote, but ultimately a few Republicans who had vowed to vote against it changed course.
Most apparent among them is John McCain, who just announced a brain cancer diagnosis. The Arizona senator returned to Congress specifically to vote for this motion, and voted yes. With the vote tied at 50-50, Vice President Mike Pence delivered the tiebreaker.
Following today's vote, the GOP will begin floor debate and roll out amendments to the Senate's health care bill. A House version of the bill passed in May. CGW
Lower taxes, but not sales taxes. Trump fired off a series tweets on Monday night and Tuesday morning suggesting that Amazon is "using the Washington Post as a lobbyist" to keep Congress from scrutinizing Amazon's "no-tax monopoly." First of all, the Post is owned by Amazon CEO Jeff Bezos, not by Amazon. The question of whether Amazon should pay state sales tax was settled in March, when Amazon relented and began to collect tax in any state that has it. So it's very doubtful Amazon would be spending lobbying hours on that issue.
So many stories about me in the @washingtonpost are Fake News. They are as bad as ratings challenged @CNN. Lobbyist for Amazon and taxes?
Amazon spent a healthy $3.2 million on lobbying in the second quarter, filings show, but it was very likely to influence lawmakers on the same key issues concerning other large tech companies like Apple, Google, and Microsoft. The top two items on the tech policy agenda this year are a lower corporate tax rate and a low tax rate on profits returned from overseas (repatriated).
Ironically, Trump and Amazon are probably aligned on both those issues. The Trump administration's tax reform plan is centered around reducing the corporate tax rate (that's why the markets went up after Trump was elected), and Trump has proposed a low 10% tax rate (it's normally 35%) on repatriated profits. Amazon currently holds about $22 billion in overseas accounts. MS
A neuropathologist recently examined the brains of 111 players in the National Football League (NFL) and discovered that almost all of them, 110 to be exact, had chronic traumatic encephalopathy, or CTE, a degenerative disease that has previously been linked to blows to the head. The disease can cause memory loss, depression, confusion, and dementia, and often exhibits symptoms years after blows to the head have stopped.
The study involved examining the brains of 202 deceased players, including the 111 former members of the NFL. Players ranged from age 23-89, and included players from every position on the field.
We appreciate the work done by Dr. McKee and her colleagues for the value it adds in the ongoing quest for a better understanding of CTE. Case studies such as those compiled in this updated paper are important to further advancing the science and progress related to head trauma. The medical and scientific communities will benefit from this publication and the NFL will continue to work with a wide range of experts to improve the health of current and former NFL athletes. As noted by the authors, there are still many unanswered questions relating to the cause, incidence, and prevalence of long-term effects of head trauma such as CTE. The NFL is committed to supporting scientific research into CTE and advancing progress in the prevention and treatment of head injuries.
It's an understatement to say the last year has been rough for Uber. The company has been mired in multiple scandals, each of which tainted its public image. Conversely, Lyft has kept a relatively low profile, which seems to have helped it better compete with the larger Uber.
In fact, growth for Lyft has been accelerating rapidly, reports Bloomberg. Citing unnamed sources, Bloomberg writes that Lyft's gross bookings grew by over 25% over this quarter to exceed $1 billion. This is allegedly faster growth than Uber, which reportedly told investors it was in the "mid-teens."
Of course, Uber is still much bigger than Lyft. Thanks to its international business, the ride-hailing app saw gross bookings exceed $8 billion this past quarter, reports Bloomberg. Still, this Lyft growth will surely be something Uber—which is still looking for a new CEO—will keep tabs on. CGW
Yesterday, the oft-cited fact-checking website Snopes took to crowdfunding due to a dispute that left it without a steady flow of ad revenue. In a plea to its readers, the site asked people to donate to help keep things afloat as the legal mess gets figured out.
It's been only a day, and the GoFundMe for Snopes has already exceeded the $500,000 goal. As of the writing of this post, over 18,000 people have helped raise nearly $509,000. The campaign is still roaring on, so it's anyone's guess how much the site will be able to raise. CGW
Audience measurement is a messy thing in 2017, and Nielsen has been trying to clean things up with new ways to count viewers who watch TV shows across various platforms and devices. In its latest move, the measurement firm said it will start reporting "eligible TV viewing" from Hulu and YouTube TV in its ratings. That would give the ad industry a better sense of how many people are watching a particular show on platforms other than traditional TV sets, Nielsen says. The company says the new Hulu and YouTube TV measurement will contribute directly to C3 and C7 currency—which is when people watch a show within three or seven days of its original airdate.
With TV audiences fragmenting, and viewers cutting the cord at a faster pace, Nielsen is facing an existential crisis of sorts as it seeks to measure 21st-century audiences in ways that advertisers and media companies can agree on. The company has been the focus of blame-the-messenger backlash from some TV executives who, in the face of declining ratings, have called Nielsen's relevance into question.
In language that is sure to frighten the likes of Google, Tesla, and every other company with a foot in the driverless car game, India's road transport and highways minister Nitin Gadkari has said that driverless cars will not be allowed in the country if they take away jobs, reports the HindustanTimes. Speaking on Tuesday, Gadkari said:
"We won't allow driverless cars in India. I am very clear on this. We won't allow any technology that takes away jobs. In a country where you have unemployment, you can't have a technology that ends up taking people's jobs."
India is one of the top destinations tech companies are focusing their resources on for growth. With a consumer market of 1.2 billion people, if India actually ends up not allowing driverless cars in the country it will effectively seal off one-sixth of the world's population from the autonomous car market. MG