A new Whopper ad from Burger King turns Google's voice-activated speaker into an unwitting shill. In the 15-second spot, a store employee utters the words "OK Google, what is the Whopper burger?" This should wake up any Google Home speakers present, and trigger a partial readout of the Whopper's Wikipedia page. (Android phones also support "OK Google" commands, but use voice training to block out unauthorized speakers.)
The prank, while clever, could backfire in a number of ways. Wikipedia editors could tweak the Whopper page to read out an unflattering description of the burger, and Google Home owners could swear off Burger King for the intrusion. Google, which reportedly wasn't involved with the ad, could also develop speaker identification to prevent such tricks, but due to technological barriers, this probably won't happen anytime soon. h/t The Verge
Update: Google has stopped the commercial from working–presumably by blacklisting the specific audio clip from the ad–though Google Home users can still inquire about the Whopper in their own words. Also, Wikipedia has shut down further unauthorized edits to its Whopper page, whether by Burger King execs or by culture jammers.
[Photo: Google] JN