In June, Twitter launched assorted "#Stickers" for users to slap onto their photos before posting them in tweets. This morning, the company announced the next phase for the feature: Brands can now buy stickers to promote themselves on the platform, and revealed Pepsi as its "exclusive launch partner," offering close to 50 custom stickers for the conglomerate's PepsiMoji campaign.
Twitter is following in the steps of several other social networking companies who've turned to stickers as a monetization strategy, including Line, WeChat, and Snapchat. While the latter two are typically tight-lipped about their sticker success, Line launched a $1.3 billion IPO in June on the strength of its branded stickers alone, which rake in more than $270 million per year. JJM