Snapchat's rivals, formidable as they may be, are displeased that media outlets promote their Snapchat accounts on Twitter and Facebook. According to The Information, both social networks have asked publishers like the Huffington Post not to post Snapchat logos and Snapcodes as their profile pictures—a common practice amongst media brands that are trying to boost their Snapchat audience.
But what's more surprising is that some companies have listened to these requests—possibly to stay on the right side of Facebook's algorithm. From The Information:
In March, another prominent U.S. media company received a carefully worded email from a Facebook employee who suggested the company stop using a Snapcode as its Facebook profile picture. The Facebook employee implied that people would be less likely to click on the company's posts in News Feed if it didn't do so, according to a copy of the email viewed by The Information. The company changed the logo.