Last November Airbnb launched Experiences, a new way to book things like walking tours and cooking classes in places where you're traveling, or even in your hometown. Originally available only on mobile, the service started rolling out to Airbnb's web users today. The home-sharing company also shared a few details about how the feature is going so far.
Airbnb currently has more than 800 different Experiences available in the platform, which have been booked by users in more than 73 countries. Los Angeles, Tokyo, and Paris are the top-booked destinations on the platform, and London, L.A., and San Francisco have the most Experience hosts available. Airbnb says the service is a hit with around 91% of people who have booked an Experience giving it a five-star rating. EP
The rebranding is part of an effort to woo Chinese users as it doubles down in the country. Translated, "Aibiying" (爱彼迎) means "welcome each other with love." In addition to the name change, Airbnb (sorry, Aibiying) will bring its Trips experiences to the country, will triple the size of its Chinese workforce, and will double its investment in the local market, the company said in a blog post.
Sharing economy companies like Uber and Airbnb collect a lot of data, meaning they know a lot more about their markets than their customers do, researchers argue. I talked to experts about this imbalance of information, and what regulators can do to make the sharing economy more of a level playing field. Check out my story on Fast Companyhere. SM
Those deals, along with Airbnb's recent foray into travel experiences with the launch of tour service Trips, point to the company's broadening ambitions. No longer content to offer accommodation alone, Airbnb is evolving into a full-fledged travel platform.
Will the acquisitions continue? Certainly Airbnb has the cash to make deals happen, projecting annual profits of $3 billion by 2020. We expect CEO Brian Chesky to be opportunistic about deals, while continuing to build new product features in-house.
Airbnb is fighting back against the hotel industry with a new marketing effort. On its Airbnb Citizen's blog, the home-sharing unicorn now details the ways in which the hotel industry has contradicted itself by asking for Airbnb and its users to be taxed more heavily—only to then lobby against efforts to tax its own industry. Lobbyists for the hotel industry see proposals to tax Airbnb as legitimizing what they consider to be an illegal hotel business.
The post is an effort to make Airbnb look like an underdog against Big Hotel. The reality, of course, is that Airbnb itself, estimated to be a $30 billion company, is one of the big guys too. It's also worth remembering that Airbnb has seriously ramped up its lobbying efforts of late, spending nearly half a million dollars on lobbying in 2016, almost double what it spent the year before. RR
The acquisition is significant because it indicates Airbnb's interest in being more than just a site for affordable accommodations. Luxury Retreats offers fancy villas and homes that are used purely as getaways (not everyone likes staying in someone else's home). We already knew Airbnb wants to expand into a broader travel platform, but the Luxury Retreats buy shows it wants to make an up-market move a priority. Airbnb didn't disclose the terms of the deal, but it's rumored to be its biggest acquisition to date. RR
The big news this week for Airbnb is that it hit profitability in mid-2016, according to Bloomberg. But the home-sharing site still faces a host of restrictions in cities ranging from New York to Barcelona—and most recently Oakland, California: Officials there are primarily concerned with illegal hotels and their drain on long-term housing stock.
Airbnb has already offered to work with officials in San Francisco on cracking down on rogue users. The question is whether losing illegal users will eat into its bottom line. A report from Oakland's city planning department showed that 14% of local Airbnb listings were from non-resident users. But in other regions it might be higher. A 2016 report showed that nearly 40% of tourist apartments in Barcelona were illegal.
If restrictions do come to bear, what will it mean for Airbnb? Let me know what you think. Tweet me at @ruthreader on Twitter. RR
Last night, news broke that Uber will share some of its coveted data about traffic patterns and routes with city officials. While the olive branch could be a boon for city planners, it's not exactly what they were asking asking for—and it reminds us how Silicon Valley companies use their vast troves of data to maintain the upper hand with the cities that regulate them.
Case in point: New York City has been asking Uber for driver pickup and drop-off data in order to check how many hours drivers are working. Uber already shares pickup data, but it says adding drop-off data puts the privacy of its customers at risk. Now suddenly it launches this new initiative, called Uber Movement, which may distract regulators from pressing for the data they want and could serve as leverage in future entanglements with city officials.
It's right out of the gig-economy playbook. Airbnb pulled a similar move two years ago, offering regulators data to show that the vast majority of its users were regular people, not building owners operating illegal hotels. Then in November, it called for a mandatory new registration process in San Francisco so it could better track and share data about properties with that city. In both instances, Airbnb and Uber are using data to maintain control of their relationship with local governments.
No regulator has yet been able to tame either Airbnb or Uber, though not for lack of trying. Both companies continue to operate in markets where they're not welcome or where the legality of their business is murky. While they have tons of resources for fighting financially cumbersome legal battles, data appears a means to quell anxious officials.
If you're an Airbnb host, the onus is on you to make your home as attractive as possible to potential guests. But if you're not in super-high-demand places like New York City's hottest neighborhoods, you probably could still use a boost that gets people looking for places to vacation to be more interested in your area.
Airbnb has done a lot of work on that over the years, and now, according to Adweek, it's trying out something new: live 360-degree videos on Twitter and Periscope that aim to talk up fun things to do in certain areas, like cooking special meals, visiting favorite haunts, checking out special homes, and more. The idea? To whet vacation planners' appetites.
In an effort to address criticism that its service is making housing in the U.K.'s capital more expensive, Airbnb has introduced limits on how many days a London-based host can rent out their flat without consent from the host's local council, reports the Guardian. To be clear, the more than 90-day ban doesn't apply to single rooms in a home, just entire homes themselves. It goes into effect at the beginning of 2017. In an email to London-based hosts announcing the move, the company wrote:
"We want to help ensure that home sharing grows responsibly and sustainably, and makes London's communities stronger. That is why we are introducing a change to our platform that will create new and automated limits to help ensure that entire home listings in London are not shared for more than 90 days a year, unless hosts confirm that they have permission to share their space more frequently. The new measures will begin from 2017. If you want to host more often, you will need to certify that you have permission to do so or apply for the relevant permissions from your local council."
Airbnb wants to be more than just an app to find a place to stay. During an event in Los Angeles Thursday, it launched two new features: Experiences and Places. Experiences offers immersive opportunities to spend time with locals when you travel, whilePlaces offers a city guide of sorts, allowing you to get custom recommendations on where to visit in the city designed by locals. For instance, you can get tips on what museums to hit or where to grab a bite to eat, and even make a reservation within the app.
Airbnb has also partnered with mobile app Detour for a new "Audio walks" feature, which offers audio tours of cities narrated by locals, often visiting locations off the beaten path from where tourists typically visit. Local Meetups will allow Airbnb guests to connect with others visiting the city at the same time as they are. EP