The program is designed to promote the new Wi-Fi service in New York City's underground stations, reports the New York Times:
Starting on Sunday, Subway Reads will deliver novellas, short stories, or excerpts from full-length books to passengers' cell phones or tablets. The idea is for riders to download a short story or a chapter and read it on the train. Subway Reads will even let riders choose what to read based on how long they will be on the subway—a 10-page selection for a 10-minute ride, a 20-page selection for a 20-minute excursion, a 30-page selection for a 30-minute trip. Delays not included.
[Photo: Transit Wireless] MG