I had an awkward moment earlier this week when I was shooting photos for a story at Apple's developer conference. I was using a Samsung Galaxy S7 camera. I had an iPhone 6s in my pocket. I used the S7 because it simply shoots clearer, sharper images. It shoots images that you can't tell are shot by a smartphone. The iPhone 6s camera is pretty damn good, and I expect the iPhone 7 camera to be a big leap forward. But for now, Samsung rules. That's why you can't call "foul" on Samsung's new ads, which mimic Apple's "shot on iPhone" slogan with "captured by Galaxy S7." It's a little cheeky of the Samsungers (who have a history of trolling Apple), but in this case they can back it up with real results.
@thesullivan about 5 companies did this before apple.— Tom Goodwin (@tomfgoodwin) June 17, 2016