One Drop, one of a growing number of diabetes-technology startups, is now offering unlimited test strips, mobile behavioral coaching, and continuous glucose monitoring hardware by subscription.
One Drop's hardware sells for $79.95 ($20 less than normal) if the user buys additional services for $39.95 per month, which includes supplies and virtual coaching with certified diabetes educators. The challenge for One Drop, and competing startups like Livongo Health, is that many patients remain hooked on the brand their insurer has covered for some time (and often get supplies or the device for free), says Amy Tenderich, founder of DiabetesMine. But Tenderich sees the coaching services as an exciting development that might tempt some to make the switch. CF