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10.12.16 | 6:06 pm

New study reveals Clinton’s ads are more effective than Trump’s

Affectiva, a company that produces emotion-sensing technology, recently examined how people responded to videos released by the Clinton and Trump campaigns. 

It collaborated with video ad tech company Unruly to test a nationally representative sample of 1,091 people over the voting age about two ads from the US Presidential Election using Unruly EQ's biometric and emotional testing tools, including Affectiva's facial coding tech. 

The research found that people generally responded better to Clinton's messaging than to Trump's. After watching their ads, 47% of viewers felt more positively toward Clinton, while 35% felt more positively toward Trump. Fifteen percent of viewers felt more negatively toward Clinton, while 17% felt more negatively toward Trump. 

Political ads are designed to stir up strong, primal emotions such as anger and disgust. And given how polarized Americans are, it is no surprise that each candidate conjures up a wide range of emotions in viewers, depending on their existing political sentiments. But ultimately, Clinton's ads appear to be doing a better job at positively engaging viewers.  

06.29.17 | 24 minutes ago

Prime Day is incredibly lucrative for Amazon

July 11 is the next Prime Day when Amazon Prime customers can grab great deals on everything from televisions to e-books. This will be the third annual Prime Day, which means Amazon is making enough to consider it worthwhile. But just how much extra money does Amazon make on Prime day? As CNBC reports, analysts peg the figure at anything from $500 million to $600 million in years past, but many are expecting Amazon to bring in a much bigger haul this year.

06.29.17 | 30 minutes ago

Here’s why it doesn’t make sense to make the iPhone in America

Cheaper labor isn't the main reason, reports Bloomberg. They note that labor is only 2.2% (about $5) of the iPhone's hardware cost (estimated to be $224.80). The ability to scale the volume of labor, on the other hand, is a major factor. China's Foxconn can rapidly hire up to a million workers during "iPhone season" and cut back to a few hundred thousand when iPhone production isn't ramping up—something that would be much more difficult in America. Also, as most of the suppliers who make components for the iPhone are Chinese-based, and thus located within 50 miles of Foxconn facilities, iPhone components can be shipped cheaply and quickly to arrive at iPhone assembly facilities, something not possible if the iPhone was made in America.

06.29.17 | an hour ago

Station F, the world’s largest startup campus, just opened in Paris

The 34,000-square-meter (around 111,550 square feet) incubator is located in a former railway depot and will house 1,000 startups, which are expected to move into the space in early July, reports the New York Times. Major tech companies like Amazon and Facebook are backing the incubator, while Microsoft will be basing its newest AI startup program there. Other companies such as gaming giant Ubisoft and Japanese messaging app Line will also house programs at Station F.

06.28.17 | 6:43 pm

Whoa, phones sure looked funny when the iPhone launched

On June 29, 2007, at 6 p.m. local time, the first iPhone went on sale at Apple Stores. While Nate Ritter waited to buy one, he took pictures of other people in the line with the phones they planned to dump once they'd become iPhone owners. His Flickr set of snapshots remains online and is a fascinating visual summary of typical phones of the time, from hideous flip phones to once-cool Treos to the Sidekick, which I desperately wanted but (for reasons I don't recall) never had. I was reminded of models I'd forgotten ever existed, such as Nokia's bizarre N-Gage; there's even one guy brandishing the HTC Windows Mobile phone that I think I owned back then. (I didn't buy an iPhone myself until a year later, when the first 3G model arrived.)

I don't, however, see any BlackBerry models–possibly a sign that the people who owned them were more likely than most to be happy with what they had?

This almost doesn't need saying: Not very long after that first iPhone debuted, nearly all smartphones looked an awful lot like it, and the era of the smartphone field consisting of a motley crew of unrelated designs was over.

[Photo by Nate Ritter]

06.28.17 | 5:58 pm

Here’s the first TV commercial for the original iPhone–“Hello”

Apple's first iPhone ad features about 50 well-known faces cut from TV shows and movies saying, "Hello," like Dustin Hoffman, Marilyn Monroe, and Will Ferrell (well, he actually screams it). The ad seems to say the iPhone is first and foremost a great phone . . . that happens to be a bunch of other things like a music player and an internet device. "Hello" first ran on February 25, 2007, during the Oscars. As the iPhone turns 10 years old on Thursday, the ad still seems fresh.

[Source: Gul Tech Life/YouTube]

06.28.17 | 5:44 pm

Do you have what it takes to moderate Facebook hate speech? Take the quiz

The folks at ProPublica unveiled a huge journalistic get today: internal Facebook documents that offer a peek into the secret guidelines it uses to moderate hate speech and violent content. Reviewing posts and deciding what to remove is a Sisyphean task for a social network with two billion users, so it's not all that surprising that the company tries to rely heavily on mathematical formulas. But the execution is jarring to say the least. 

Included in the story is a slideshow quiz (recreated by ProPublica from rules that may have since "changed slightly") that shows guidelines Facebook has used to distinguish between protected categories and non-protected categories. Protected categories include things like race and gender identity, while non-protected categories include things like age and social class. Then there are a lot of category subsets—like "children" or "drivers"—which can result in non-protected categories when combined with protected ones. So, "Irish teens" is not protected but "Irish women" is, according to the slideshow. Lost yet? Check out the article and click through the slideshow.   

06.28.17 | 5:06 pm

London’s Heathrow airport is opening a full-scale fitness studio, so you’ll finally be able to take that preflight yoga class

Now you can do more than buy magazines and Toblerone before your flight. On Wednesday, London's Heathrow announced what it says is the very first wellness and fitness studio located in an airport. Travelers will be able to sweat it out solo or join instructor-led cardio, strength, or yoga classes. They will also be able to rent workout clothing, shower, and pick up a few healthy food options before their journey. The space, produced in conjunction with U.S.-based FlyFit, will be in Terminal 2, which sees 16 million passengers each year and hosts over 25 airlines.

"We are creating a space for fitness and community that has previously been lacking in airports," says CMO and founder Lauren Perkins in a press statement.

Wellness spaces are growing within airports. San Francisco International and Dallas-Fort Worth International are two of several airports that feature meditation/yoga rooms. A few airports—such as Dubai and Toronto's Pearson International—feature fitness lounges with equipment like treadmills. FlyFit, however, seems to be the very first full-scale fitness center offering services and amenities in line with traditional gym franchises.

Heathrow's studio opens this fall.

06.28.17 | 1:39 pm

The kid-glove treatment of Justin Caldbeck is more proof that sexism and harassment in the Valley are endemic

The latest development on the Justin Caldbeck sexual harassment allegations offers more proof of how pervasive the problem is in VC. According to an old thread on a now-defunct app obtained by The Daily BeastSilicon Valley knew about sexual harassment allegations against Caldbeck for years. Here's an excerpt from the article:  

"Which male VCs tend to hit on female founders and trick them into dates?" a user on the anonymous app asked in August 2014. "I want to know who not to work with." 

The thread, discovered by The Daily Beast on Tuesday, disappeared when the app went out of business in 2015. But while active, the post quickly attracted over 200 comments, attracting the attention of technology publications and startup message boards, where users repeated the anonymous allegations of sexual harassment by venture capitalists including "Justin Caldbeck."

Turns out the sexual harassment allegations against former Binary Capital partner Caldbeck, who left his post this week, date back to when he was still at VC firm Lightspeed Ventures Partners, where he worked prior to cofounding Binary. 

Talk about an understatement. According to Axios, Lightspeed actively tried to bury the allegations against Caldbeck by asking the person who made the accusation—Stitch Fix founder Katrina Lake—to sign a non-disparagement agreement. (Axios obtained a copy of the agreement.) To make matters worse, Caldbeck's cofounder at Binary, Jonathan Teo, chose to work with him despite being aware of the allegations, as he revealed on Facebook

"When I chose to work with him to form Binary, I told him in no uncertain terms that no bad behavior was ever going to be tolerated at Binary . . . I made a big mistake in that from a professional context  . . . In the second year of our partnership, I had learned of some bad behavior from my partner, but it was evidenced to me that it happened prior to his time at Binary. And I kept my word that his past is the past and I would put it behind me."

[Photo: Denys Argyriou]

06.28.17 | 1:14 pm

Amazon’s Echo Show is already making Alexa skills way better—and more visual

With today's launch of the Amazon Echo Show, a handful of third-party skills have started taking full advantage of the device's touchscreen. Ask Alexa for movie suggestions from Fandango, for instance, and you can scroll through a list of nearby theaters, tap on the movie you want to see, and buy tickets. Set up a restaurant reservation in OpenTable, and all the details will appear in text before you confirm. Other Echo Show-optimized skills include Uber, All Recipes, CapitalOne, Bloomberg, CNN, and Jeopardy.

Those visual cues and touch controls are a big part of the Echo Show's appeal, but during our review period, they weren't available to the thousands of third-party Alexa skills that developers have created. As more developers optimize their skills for touchscreens, the Echo Show will become much more useful, and Alexa will become a lot more practical on other devices like car dashboards and smartphones.

06.28.17 | 12:58 pm

Sarah Palin is suing the New York Times with lawyers who also helped Hulk Hogan sue Gawker

Yesterday Sarah Palin filed a lawsuit against the New York Times, claiming defamation over an editorial that she says linked her to the 2011 mass shooting involving Gabrielle Giffords. According to the lawsuit, the article "falsely stated" that Palin encouraged the attack. The Times later issued a correction. While the lawsuit itself is interesting, there's something else noteworthy: the lawyers.

BuzzFeed's Ryan Mac tweets:

It seems like certain lawyers are creating a cottage industry for themselves in defamation lawsuits against the media. Hogan's other lawyer, Charles Harder, is now involved in a lawsuit against Deadspin. He also represented Melania Trump in a lawsuit against the Daily Mail. Free speech, beware. 

06.28.17 | 12:52 pm

Meet the hologram-making, Singularity University alum who wants to reimagine theater

Theater geeks like me tend to recoil in horror when we hear about stage initiatives that incorporate a lot of technology, so I was skeptical when I heard about Patty Rangel's new R&D project at D.C.'s Arena Stage. Rangel, an accomplished holographer and Singularity University alum, will embark on a year-long residency to experiment with a variety of new technologies—everything from life-size VR and AR to vibro-acoustics and gaming environments—that could one day be incorporated into stage productions.

It sounds overwhelming, but Rangel says the goal is infuse mixed-reality storytelling in a way that doesn't take away from the core theatergoing experience. In other words, she's not expecting audience members to strap on VR headsets or download Pokémon Go-style apps before a show.

"What I'm trying to do is make it a seamless integration of technology into the production design," Rangel tells me. "So it doesn't become about you taking out your phone and seeing a segment of the play in augmented reality. That's fun—it's a different type of user experience—but we're really trying to focus on the stories and the cohesiveness of the audience experience."

Rangel seems like the perfect person to pull this off. In addition to her tech background (her past work led to the creation of that Tupac hologram), she's also a graduate of the theater producing program at CalArts. And of course, Arena Stage recently brought us the social media-infused Dear Evan Hansen, which just won a bunch of Tonys. I'm looking forward to seeing what these folks cook up.   

[Image Courtesy of Patty Rangel]

Update: An earlier version of this article incorrectly implied that Singularity University is affiliated with NASA. It is on the NASA campus, but the two are not linked.

06.28.17 | 11:04 am

This map from Zocdoc shows which health benefits people search for most in different states

As you may have heard from every single TV, radio, and web outlet, Congress is fiddling with the Affordable Care Act, hoping to overhaul it completely, and according to the CBO leave some 22 million people without health coverage. Zocdoc decided to take a look at the health care services that people in each state are most anxious about to determine what they consider to be essential health benefits. They analyzed millions of searches from their medical appointment booking platform to figure out why people were visiting their doctors in each state. (Don't worry, they anonymized the search results so no one but your doctor needs to know about that weird rash that popped up after your last trip to the Piggly Wiggly). 

Zocdoc mapped the results, which could theoretically be used by senators to know what specifically is important to their constituents. For instance, senators from Texas may be interested to know that their voters are very concerned about pregnancy. Constituents in 11 states are very concerned about the state of preventive and well woman visits, while senators from Minnesota, Wisconsin, Kentucky, Virginia, and more should not touch mental health benefits. As for representatives from Illinois, they should probably make sure ADD meds are covered in the ACHA.

[Image: Zocdoc]