Here at the Wall Street Journal's WSJ.D Live conference, Andy Jassy, the CEO of Amazon Web Services, emphasized Amazon's willingness to gamble by saying that it's always looking for its next great failure. The Journal's Jason Anders asked him to name one such failure, and he brought up one that most people think of as a doozy: the Fire Phone.
But then Jassy said that creating the phone was not only a worthwhile experiment but a good experience overall, because Amazon focuses more on inputs—things it can control—than the output of financial success, which is never a given. And with the Fire Phone, he said, the company built the device it set out to build.
"The people who worked on that did a terrific job," he added. "And they've been rewarded in the company."