Use Facebook Live. The social network is really, really pushing its live streaming platform—so much so that it is paying media partners to use it, according to Re/code. (Earlier reports said Facebook may pay celebrities in exchange for live content.) Re/code claims Facebook is shelling out cash to the New York Times, BuzzFeed, the Huffington Post, and possibly Re/code's own parent company, Vox Media.
It's obvious Facebook wants to see this product take off—which means live streams are likely getting special treatment in the news feed. PM