Many people launch Kickstarter campaigns with a modest goal of raising 10 grand.
When the Exploding Kittens folks—veteran game designer Elan Lee and the Oatmeal cartoonist Matt Inman—unveiled their card game last year, they asked for $10,000, and the result was … amazing. The final tally was $8.78 million raised, making it one of the most successful Kickstarters ever.
They're at it again, this time with Bears vs. Babies, and another $10,000 ask. As of this moment, with 30 days in the campaign to go, they've already gotten commitments for $570,000.